Branding

What is a personal brand? How do people in your business network know you exist? Are you visible? And, if you run a business, is your company as visible as you would like it to be within your particular arena? If you are visible are you getting the results you want or has business slowed to… more
Telephone sound: does it reflect your brand image? The telephone is your first chance to make a great impression We often fail to realise that the sound over the telephone is a strong communicator of a brand and its features. The quality of information transmitted can have a major positive as well as negative… more
The 10 commandments of reputation branding Reputation branding isn’t rocket-science; it’s largely common-sense. But for some reason common-sense isn’t common! Only rarely do we take the time to step back and apply a reputation lens to our lives and businesses and think through the consequences of our words… more

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