The list below contains quick easy tips for you to make a difference:
- Use an email address with your business name rather than Hotmail or Google
- A website needs updates to your content and also it needs you to tell people you posted there – email, social media or other.
- Remember to invite people to comment on your blog – on the blog itself and on social media
- Watch what you attach to emails, not everyone appreciates all your pictures or use the same calendar as you do
- In your email signature include your website and email address as well as phone contacts
- Be careful where you post your home address online.
- Be careful what you post on social media, you can damage your reputation by posting some materials
- Contact all leads you receive as soon as possible (within 48 hours)
- When you put on an event thank people 3 times for coming: at the event, on social media and by an email follow-up
- Be consistent in your marketing materials – colours, logo, design – including your online presence
- Downtime (no client work) means either regenerate you or market your business
- Take care of you, water and feed your most valuable asset and breathe and exercise too.
- Service means treating people as you would like to be treated.
- No one makes money unless product moves
- A business is working properly when it pays you a wage that matches what you would have to pay someone to do your jobs
- Social Media is a tool for marketing, plan how to use it.
- Relationships matter more than dollars
- Hire people who can help you but be clear on what they can do for you and how you will both assess their performance
- Being in control does not mean you do everything
- Get feedback
- Do constant research
- Get testimonials – video them whenever possible.
- Test and tweak everything you do in business
- Make decisions early. Seeking more information is fine, procrastination will kill you.
- There is no try, there is only do or not do.
And an extra tip: "Can you afford not to spend money or time on some item or action" is the first question to ask in any decision making process.