I would like to share with you five ideas around how you can build a quality list. This isn't an exhaustive list, but it gives you some ideas on how to get started.
Idea 1: Develop A FREE Value Add Offer.
This could be a report, e-book, or video that provides something of value to your clients. Once developed, you can then post this onto your various sites, using a landing page for people to subscribe to.
Idea 2: Article Writing.
Focusing on the area of your niche. When written, use these articles by posting them onto your blog and social media pages. Upload them to be published on the various fee article directories that are available, as well as submitting them to the print media for publication into your niche magazine. Using your author bio to bring them back to your fee offer landing page. Additionally, why not do some guest blogging by connecting with others within your niche, and offer to write an article for their blog, with a back link back to your landing page.
Idea 3: Forums.
Identify the key forums where your idea clients hang out, and add value to the conversations. You can also use these forums as a place of research to see what your ideal clients are looking for in ways of products and services. When you're ready to sell your new products, you can send people to the specific landing page.
Idea 4: Social Media.
Where is it that your ideal clients hang out? Is it on Twitter, Facebook, Linkedin or YouTube, or is it all four? Either way take time to set up an account on one of these Social Media sites or all four, and grow your list here.
Idea 5: Advertising
There are so many different ways that you can advertise, and now a days it doesn't have to be expensive. Set a budget for advertising, identify the best places to place your ads, and then set up a campaign that sends clients to something you have of value.
Deb Pilgrim
www.debpilgrim.com
About Deborah Pilgrim
For more than 15 years, Deb Pilgrim worked with executives at some of Australia’s largest corporations, coaching senior managers through important business development challenges across a range of industries.